Highland Festival Grounds | September 19 - 22, 2024

Carrie Greener

Co-Founder/Owner Pappy & Company

As the great-granddaughter of bourbon legend Pappy Van Winkle, Carrie, along with sisters Louise and Chenault, saw an opportunity to build a bourbon-inspired lifestyle brand that would embody the core values defined by their heritage. Rooted in principles of quality, style, and tradition, Pappy & Company was started in 2013. Since the brand’s inception, the sisters have grown the company into a well-rounded lifestyle brand that includes premium cigars, gourmet food items, home design, apparel, and gift items. What ties the collection together is a commitment to sourcing high-quality products and ingredients, working with regional artisans and craftsmen when possible, and a shared love for bourbon along with the finer things in life. The company is headquartered in their hometown of Louisville, Kentucky, where Carrie often visits, meanwhile calling Sun Valley, Idaho home for her and her husband and two young boys.