Highland Festival Grounds | September 19 - 22, 2024

Richie Michaels

Richie was one of the earliest employees of America’s fastest growing Bourbon brand of all time, Uncle Nearest, joining their team as National Brand Ambassador in 2018. Over the last 5 years, he has been an important influence in skyrocketing the Uncle Nearest brand to become America’s most awarded Bourbon brand the last 4 years in a row. He dedicates his time to traveling the US and the world, telling the story of Uncle Nearest Green to secure the legacy that Uncle Nearest Green and his family have always deserved in our US Whiskey history. Richie has hosted Whiskey presentations for CEO’s of global corporations as well as NFL, NBA, and pop stars. He has also been featured on NBC, CBS, and ESPN, and is a three-time nominee for “American Whiskey Brand Ambassador of the Year” at Whisky Magazine’s Icons of Whisky Awards in 2020, 2021, and in 2022, when he was the recipient of their “Highly Commended” award. Richie is an Executive Bourbon Steward with Moonshine University and has taught classes for both CSS and SGWS’s Academy of Spirits.