Official 2025 Parties
Bourbon & Beyond Kickoff Dinner
Beam Distilling Co – The Kitchen Table –
522 Happy Hollow Road Clermont, KY 40110
Sept 10th, 2025 / 6:00PM
Exclusive Bourbon & Beyond kickoff dinner with the latest releases from the James B. Beam Distilling Co. Dinner includes Beam-inspired fare, unique cocktails, and an opportunity to purchase the hardest to find bourbons!
Ashbourne Farms
Ashbourne Farms
3810 Old Westport Rd, La Grange, KY 40031
Sept 10th, 2025 / 6:30 PM
You’re invited to a one-night-only kickoff celebration as Showbarn Sessions, presented by PNC Bank, teams up with Bourbon & Beyond—featuring rising star Redferrin from Warner Music Nashville. With a bold mix of country roots and hip-hop swagger, Redferrin brings a sound as unforgettable as Old No. 7.
Join us at Ashbourne Farms for an evening of live music, great food, and signature hospitality—before the main stage even lights up!
Official B&B After Party
Main Ballroom, Crowne Plaza
830 Phillips Lane, Louisville, KY 40209
September 12 & 13, 2025 / 10:00PM – 2:00AM
Keep the party going at THE Official Afterparty! Just steps away from the festival grounds at The Crowne Plaza, dance into the early morning with Louisville’s hottest DJ, K-Dogg, enjoy drinks & bites for purchase, photo ops and more! Sponsored by Jim Beam, Maker’s Mark, Titos, in partnership with Joey Wagner Group. Must by 21 + up.
Mayorthon Bourbon & Beyond 5k
Kentucky Exposition Center
937 Phillips Ln, Louisville, KY 40209
September 13, 2025 / 8:00AM Start Time
Lace up those running shoes, Louisville! We’re partnering with @mayorcraiggreenberg to bring the Bourbon & Beyond 5K to the Kentucky Expo Center, as part of the Planet Fitness Mayorthon Race Series.
Mayor's Bourbon Brunch and Bluegrass
Nulu – 800 E Market Street
September 13, 2025 / 11:00AM – 3:00PM
Enjoy live bluegrass, Bourbon & Beyond themed food & drink, contests, giveaways and shopping all wrapped up in Louisville charm.
FREE EVENT!