Beyond Experiences

Heighten Your Senses with Immersive Experiences Carefully Curated for the Perfect Blend of Bourbon, Culinary, and Music.

Kroger Big Bourbon Bar

No time to explore the bourbon trail? It’s coming straight to Bourbon & Beyond, where you can enjoy a sip of Kentucky’s finest. Bourbon expert Chris Blandford has expertly curated an extensive lineup of bourbons and designed specialty cocktails for fans, friends and family. Choose from a wide selection of spirit-forward and refreshing cocktails served up on demand by hometown mixologists. Participating bourbons include Angel’s Envy, Elijah Craig, Four Roses, Larceny, Kentucky Peerless, Maker’s 46, Michter’s, Rabbit Hole, Smooth Ambler, Huber’s Starlight Distillery, Tx Bourbon, Willet Distillery and many more to come!

The Culinary Atelier

Join us at Bourbon & Beyond for a weekend of amazing culinary experiences including intoxicating celebrity and Kentucky chef demos along with great eats from local restaurants plus few surprises along the way.

The Hunter's Club

The Hunter’s Club is the ideal onsite destination for every bourbon aficionado. Rare, vintage and experimental expressions will be available for those who are looking for something more… Wander in, take a seat, and indulge in some liquid history. Our impressive bourbon collection features pioneers including but not limited to Blanton’s, Booker’s, Bourbon Royal, Chapin & Gore, Eagle Rare, George T. Stagg, Hill and Hill, Kentucky Owl, Old Grandad, Weller and a special taste of our very own Pappyland that you’d be remiss to pass by.

Jim Beam Tiki Barrel Bar

Say “aloha” to the day when you stop by the Jim Beam Tiki Barrel Bar. With bourbon and rum-based specialty island cocktails, shade and seating areas, the Jim Beam Tiki Barrel Bar is sure to be the oasis you need to make your festival vacation complete.

The Highland Grounds Wine Garden

Sip into the sunset, enjoy watercolor skies and ease into the night at the Highland Grounds Wine Garden. Whether you’re bold and sturdy or fruity and nutty, our locally sourced, premier and premium wines will bring you let you decant your senses as your cheers through the weekend.

The Bourbon Experience

Get up close and personal with bourbon experts, celebrities and your favorite distillers as we discover the heritage, explore the traditions and raise a glass to the fine Art of Bourbon. Our carefully curated Bourbon Experience we will feature panels discussions, hands-on workshops and product demos that will fill your cup and keep you coming back for more.

Chris' Picks Minibar

Chris Blandford, Kroger’s Adult Beverage Specialist for Kentucky, Indiana and Illinois has honed his palate over his career and is once again partnering with our very own Danny Wimmer to hand select one of a kind barrels to exclusively feature at the Chris’ Picks MiniBar all weekend long!

Pegasus Distilled Experiences

Kentucky’s Bourbon experiences don’t just stop at the festival. Pegasus Distilled takes on Bourbon & Beyond to bring you elegant, chauffeured services, customized tours, and luxury event transportation to elevate your bourbon experiences to the next level. Visit them to find experiences that will continue the magic beyond the festival!

Blackened Presents, The Whiskey Bar

The Whiskey Bar presented by BLACKENED American Whiskey is a DWP must-do! Our partners at BLACKENED hand-crafted a super premium blend of straight bourbons & ryes, which is finished in black brand casks and sonically-enhanced to extract more flavor from the casks, a process dubbed BLACK NOISE™. Created by the late, legendary Master Distiller Dave Pickerell and the almighty Metallica, BLACKENED is now overseen by Master Distiller & Blender Rob Dietrich who guards Dave’s recipe and is responsible for the sourcing, blending and finishing to bring us this award-winning, 90-proof American whiskey. Electrify your tastebuds with carefully crafted cocktails at this exclusive DWP experience.