Beyond Experiences
Heighten Your Senses with Immersive Experiences Carefully Curated for the Perfect Blend of Bourbon, Culinary, and Music.
Just Announced
Kroger Big Bourbon Bar
No time to explore the bourbon trail? It’s coming straight to Bourbon & Beyond, where you can enjoy a sip of Kentucky’s finest. Bourbon expert Chris Blandford has expertly curated an extensive lineup of bourbons and designed specialty cocktails for fans, friends and family. Choose from a wide selection of spirit-forward and refreshing cocktails served up on demand by hometown mixologists. Participating bourbons include Angel’s Envy, Elijah Craig, Four Roses, Larceny, Kentucky Peerless, Maker’s 46, Michter’s, Rabbit Hole, Smooth Ambler, Huber’s Starlight Distillery, Tx Bourbon, Willet Distillery and many more to come!
The Culinary Atelier
Join us at Bourbon & Beyond for a weekend of amazing culinary experiences including intoxicating celebrity and Kentucky chef demos along with great eats from local restaurants plus few surprises along the way.
The Hunter's Club
The Hunter’s Club is the ideal onsite destination for every bourbon aficionado. Rare, vintage and experimental expressions will be available for those who are looking for something more… Wander in, take a seat, and indulge in some liquid history. Our impressive bourbon collection features pioneers including but not limited to Blanton’s, Booker’s, Bourbon Royal, Chapin & Gore, Eagle Rare, George T. Stagg, Hill and Hill, Kentucky Owl, Old Grandad, Weller and a special taste of our very own Pappyland that you’d be remiss to pass by.
Jim Beam Tiki Barrel Bar
Say “aloha” to the day when you stop by the Jim Beam Tiki Barrel Bar. With bourbon and rum-based specialty island cocktails, shade and seating areas, the Jim Beam Tiki Barrel Bar is sure to be the oasis you need to make your festival vacation complete.
The Highland Grounds Wine Garden
Sip into the sunset, enjoy watercolor skies and ease into the night at the Highland Grounds Wine Garden. Whether you’re bold and sturdy or fruity and nutty, our locally sourced, premier and premium wines will bring you let you decant your senses as your cheers through the weekend.
Chicken Cock Whiskey - Circa 1856
Experience the iconic Chicken Cock Whiskey brand, born and raised in Paris, KY in 1856 and resurrected in Bardstown, KY. Sip and savor the most popular cocktails served at Chicken Cock Whiskey's Tasting Room, Circa 1856 and reminisce on whiskey from the days when you could name your whiskey Chicken Cock.
Cutwater Canned Cocktails
Stop by the Cutwater Terrace to try some award-winning cocktails that are great for on the go. Made with our own Cutwater Spirits, Cutwater Canned Cocktail's offer a variety of favorites that are great for any occasion. From our Zesty Lime Margarita to our Island-Inspired Mai Thai, we've got you covered. Cutwater: Real Cocktails. Perfectly Mixed.
The Music Experience
The Music Experience powered by AmericanMusical.com at Bourbon & Beyond is a must-visit destination for music enthusiasts. With exciting giveaways, thrilling competitions, and an impressive array of top-notch gear, it offers a unique experience for all attendees. Whether you want to capture a memorable selfie or engage in a jam session with a friend, this event promises a remarkable time for music lovers of all kinds.
Angel's Envy
Experience Bourbon & Beyond like never before in the Angel’s Envy Beyond VIP area! Elevate your festival adventure with stunning views, lavish amenities, and an unforgettable atmosphere, all while indulging in the perfect harmony of music and luxury.
The Bourbon Experience
Get up close and personal with bourbon experts, celebrities and your favorite distillers as we discover the heritage, explore the traditions and raise a glass to the fine Art of Bourbon. Our carefully curated Bourbon Experience we will feature panels discussions, hands-on workshops and product demos that will fill your cup and keep you coming back for more.
Chris' Picks Minibar
Chris Blandford, Kroger’s Adult Beverage Specialist for Kentucky, Indiana and Illinois has honed his palate over his career and is once again partnering with our very own Danny Wimmer to hand select one of a kind barrels to exclusively feature at the Chris’ Picks MiniBar all weekend long!
Pegasus Distilled Experiences
Kentucky’s Bourbon experiences don’t just stop at the festival. Pegasus Distilled takes on Bourbon & Beyond to bring you elegant, chauffeured services, customized tours, and luxury event transportation to elevate your bourbon experiences to the next level. Visit them to find experiences that will continue the magic beyond the festival!
Blackened Presents, The Whiskey Bar
The Whiskey Bar presented by BLACKENED American Whiskey is a DWP must-do! Our partners at BLACKENED hand-crafted a super premium blend of straight bourbons & ryes, which is finished in black brand casks and sonically-enhanced to extract more flavor from the casks, a process dubbed BLACK NOISE™. Created by the late, legendary Master Distiller Dave Pickerell and the almighty Metallica, BLACKENED is now overseen by Master Distiller & Blender Rob Dietrich who guards Dave’s recipe and is responsible for the sourcing, blending and finishing to bring us this award-winning, 90-proof American whiskey. Electrify your tastebuds with carefully crafted cocktails at this exclusive DWP experience.
1 Million Strong
1 Million Strong is uniting fans, artists, and the music industry to destigmatize addiction recovery through the power of community. At Bourbon & Beyond, join 1 Million Strong and The Phoenix in the Retreat tent to relax, recharge, and enjoy non-alcoholic drinks. Here, sober attendees and their allies, friends, and family can meetup to find a community and head out to festival stages with others who are committed to supporting each other's wellness join in our movement to provide free support to one million people.
Bud Light Backyard
Grab a cold Bud Light and make your way to the Bud Light Backyard. Keep it easy this weekend, grab some friends and grab a spot in the Backyard. Bud Light is Easy to Drink, Easy to Enjoy!
My Bronco Lifestyle
Get ready to rev up your Bourbon & Beyond experience! Join us for an up-close encounter with some Built Wild Broncos, free giveaways, exclusive merch, and a chance to elevate your festival adventure. See you there!
Jack Daniel's Sports Bar & Char House
Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Rye, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Stop by the Char House to get your relaxation or visit Jack’s Sports Bar and never miss a game!
