Bourbon & Beyond Experiences
Experience the perfect blend of bourbon, culinary excellence, and music at Bourbon & Beyond! From bourbon tastings to culinary presentations by top celebrity chefs and live music from iconic artists, Bourbon & Beyond is the ultimate festival for bourbon lovers, foodies, and music fans alike.
Check out the Bourbon & Beyond 2025 experiences and activations below!
The Culinary Atelier
Join us at Bourbon & Beyond for a weekend of amazing culinary experiences including intoxicating celebrity and Kentucky chef demos along with great eats from local restaurants plus a few surprises along the way. Hosted by Celebrity Chefs Chris Santos and Ed Lee.
Kroger Big Bourbon Bar
No time to explore the bourbon trail? It’s coming straight to Bourbon & Beyond, where you can enjoy a sip of Kentucky’s finest. Bourbon expert Chris Blandford has expertly curated an extensive lineup of bourbons and designed specialty cocktails for fans, friends and family. Choose from a wide selection of spirit-forward and refreshing cocktails served up on demand by hometown mixologists. Participating bourbons will be announced closer to the event!
The Hunter's Club
The Hunter’s Club is the ideal onsite destination for every bourbon aficionado. Rare, vintage and experimental expressions will be available for those who are looking for something more… Wander in, take a seat, and indulge in some liquid history. Our impressive bourbon collection features pioneers including but not limited to Blanton’s, Booker’s, Bourbon Royal, Chapin & Gore, Eagle Rare, George T. Stagg, Hill and Hill, Kentucky Owl, Old Grandad, Weller and a special taste of our very own Pappyland that you’d be remiss to pass by.
The Bourbon Experience
The Bourbon Experience: Get up close and personal with bourbon experts, celebrities and your favorite distillers as we discover the heritage, explore the traditions and raise a glass to the fine Art of Bourbon. Our carefully curated Bourbon Experience will feature panel discussions, hands-on workshops and product demos that will fill your cup and keep you coming back for more. Hosted by Bourbon Expert Chris Blandford and Celebrity Chef Amanda Freitag.
Jack Daniel's Sports Bar & Char House
Join us at Bourbon & Beyond for a weekend of amazing culinary experiences including intoxicating celebrity and Kentucky chef demos along with great eats from local restaurants plus few surprises along the way.
The Fred Minnick Show
Join us for live tapings of the award-winning The Fred Minnick Show as renowned bourbon critic Fred Minnick brings his signature storytelling, expert tastings, and exclusive interviews to the stage.
