The Monster Experience
The Monster Energy Experience will be a high energy destination featuring ice cold product sampling, interactive games, exclusive giveaways, and live performances from the Dan Moon Line Dancers. Fans can experience the Monster lifestyle firsthand through engaging entertainment and shareable moments, making this a must visit destination throughout the event!The Desnuda Outpost
The Desnuda Outpost is a festival destination built for cold tequila, loud music, and unfiltered moments. Step inside for Desnuda tequila cocktails, candid artist interviews, custom mechanic shirts and patches, and unexpected experiences throughout the weekend. Come for the tequila. Stay for the stories, the music, and whatever happens next.
The Sargento Cheese Wheeler
Get ready, cheese lovers — the Sargento Cheese Wheeler is rolling into town! Stop by for complimentary grilled cheese sandwich samples made with melty Sargento 100% Natural American Cheese. Snap share worthy photos, score limited-edition giveaways (including a surprise item from Sargento’s new merch line!) and enter for a chance to win a year’s supply of cheese!
Jack Daniel's Barrelhouse & B-Sides
The best music leaves a mark, and so do good weekends. Step into Jack Daniel’s Barrelhouse & B-Sides to put your own mark on the weekend — customize your very own vinyl record art, t-shirt, or festival flag. We’ve been doing things by hand since 1866, so a little creativity and effort will feel right at home. Or, if you need to take a breather between sets, pull up a seat and catch the action on the big screen at our Jack Daniel's Sports Bar. Either way, grab a Jack Daniel's cocktail and make a memory or two.
White Claw Shore Club
Stop by the White Claw Shore Club for good vibes, exclusive Peach White Claw, and a little festival glow. Add some sparkle at our “Get Your Glow On” face gem station, snap a few photos with your crew, and head back to the music.
Bronco Lifestyle
Make your way to Bronco Lifestyle for the ultimate festival pit stop. Cool off in the lounge, capture exclusive photo moments, get up close with the latest vehicles, score free merch, and enter for your chance to win daily VIP upgrades. Whether you're taking a break between sets or looking for your next adventure, Bronco Lifestyle has you covered.
#MyBroncoLifestyle #BuiltWild)
The Music Experience presented by American Musical Supply.
The Music Experience presented by American Musical Supply is your all-access pass to try the most exciting and iconic musical instruments. No pressure, just play. Ever wondered what it feels like to hold a real guitar, sit behind a drum kit, or turn the knobs on a synth… This is your moment. We believe that life gets louder, brighter, and more meaningful when you play music. TME is where your journey can begin. Step into an immersive, inspiration-fueled space where you don’t just watch the show, you become part of it.
2026 Food Vendors
A wildly trendy Southern California phenomenon famous for the legendary “Milky Bun”—a warm, glazed donut stuffed with handcrafted ice cream. Breaking the mold of the traditional scoop shop with crazy, colorful flavors and a highly Instagrammable aesthetic!
A spin-off of Louisville’s Alchemy Restaurant, serving up perfectly golden, stuffed empanadas. The absolute perfect handheld snack while walking around.
Bringing the upscale vibe of the local Louisville brick-and-mortar restaurant straight to the festival grounds. Expect premium, gourmet steakhouse bites on the go!
A proud Louisville staple dishing out authentic Thai street food like pad thai and loaded curries. Expect massive flavor and a perfect spicy kick!
Louisville locals famous for massive, over-the-top stuffed cookies and sweets. The ultimate sugar rush to keep the party going!
Baking legit New York-style bagels that are perfectly crisp on the outside and chewy inside. A top-tier breakfast or lunch grab!
A beloved Louisville cafe serving up signature gourmet empanadas. A great mix of savory comfort and easy festival snacking!
A local Louisville favorite slinging mouth-watering sliders and decadent loaded fries. A solid choice for elevated bar food!
Providing a Louisville local fresh reset with handcrafted juices and smoothies for a healthy energy boost.
Comfort food at its peak with creamy, loaded mac and cheese topped with savory chicken. Heavy, cheesy, and totally worth it!
Serving up authentic Southern cooking that tastes just like a home-cooked meal. Get ready for some serious soul food!
Bringing the heat with crazy crispy Korean fried chicken. Savory, spicy, and exactly what hits the spot after a few drinks.
A Kentucky original serving up premium, slow-cooked BBQ provisions. Straight-up, no-nonsense pitmaster food.
Hailing from Nashville since 2015, serving up crazy gourmet hot dogs loaded with wild toppings. Don’t skip out on the loaded tater tots!
Straight from the farm, bringing rustic, smoky BBQ, brisket mac, and killer ribs. True country cooking done right.
A true Louisville institution, churning out premium ice cream since 1867. Grab a scoop or a fresh acai bowl to cool off between sets.
A Louisville favorite for over 10 years, serving up slow-smoked BBQ and heavy-hitting comfort food. Grab a plate for some serious local flavor.
A legendary Southern staple (with a local Louisville spot!) serving up perfect, spicy Memphis-style fried chicken. No frills, just incredible comfort food!
Serving up vibrant, healthy bowls and wraps for a fresh, lighter, wholesome meal.
A festival legend tossing up soba noodles right in front of the crowd in massive woks. Perfect for a quick, fresh bite!
A local Louisville crew known for fully loaded fries and crispy chicken tenders. Exactly the kind of late-night festival food that hits the spot!
Dishing out buttery, decadent lobster rolls and rich soups to bring a taste of the coast right to the festival!
A local BBQ joint smoking up all the classic meats with down-home Kentucky love. Pure comfort food that smells amazing from a mile away!
A 2025 James Beard Nominated Mediterranean spot in Louisville’s Nulu District run by Chef Noam serving up vibrant Mediterranean dishes. Expect bold spices, fresh herbs, and an incredibly warm, playful dining experience rooted in deep culinary history!
Featuring renowned Chef Eric Greenspan’s famous “New School” gourmet grilled cheeses and Smashy’s burgers. Seriously elevated diner food.
A cool Louisville spot blending traditional Mexican flavors with smoky BBQ. Bold, edgy food that packs a massive punch!
Local to Louisville since 2017, slinging killer wood-fired Neapolitan and NY-style slices. Old-school pizza that always hits the spot!
Hailing straight from NYC and famous for thick, spicy pepperoni squares. Grab a slice of true New York pizza culture!
A Louisville go-to for authentic street tacos and the famous “Big A$$ Nachos”. Perfect for splitting with the crew while hanging by the stage!
Serving up hearty, flavor-packed comfort classics that definitely live up to the name. Really good, unpretentious food to keep the energy high!