Bourbon and Beyond

Dear Fellow Bourbon-Lovers:

I know I don’t need to tell you this, but Louisville is a very special town. As I prepare to produce the 4th annual Louder Than Life Music Festival this September 30th and October 1st, I wanted to tell you that I have fallen in love with your city. I produce events all over the country, and what impressed and inspired me about Louisville is its chefs, restaurants, horses, outdoor life and, of course, bourbon.

It has become my personal mission to help others around the world discover what I discovered when I first came here: an authentic mix of Southern charm and cosmopolitan sophistication, wrapped in an unparalleled civic pride. It is Louisville’s uniqueness that leads me to today’s announcement.

I am proud to introduce the first annual Bourbon & Beyond festival this Sept 23rd and 24th in Louisville. This project has been in development for the past 2 years and was born out of a meeting that I had with Mayor Fischer. I was captivated by his vision of Bourbonism and the overall growth of this city. As I’ve spent time here, I have come to appreciate that bourbon is much more than just a spirit. It’s a spirit of life that permeates almost every aspect of Kentucky living and culture, including food, music, architecture and art. Bourbon & Beyond will be a celebration of this spirit.

Our message to the world is simple: Louisville is to bourbon what Napa is to wine.

In the coming weeks, we will be announcing musical artists, chefs and other celebrities who will be taking part, as well as ways in which everyone can get involved. It is important that this festival be inclusive of every aspect of Louisville including Whiskey Row, downtown development, local businesses, etc. Please visit our website and sign up to receive upcoming announcements.

My team and I want to thank you for the growth and success of Louder Than Life and are excited to be a part of your community’s continued prosperity.

For our love of Bourbon
For our love of Louisville

Dear Fellow Bourbon-Lovers:

I know I don’t need to tell you this, but Louisville is a very special town. As I prepare to produce the 4th annual Louder Than Life Music Festival this September 30th and October 1st, I wanted to tell you that I have fallen in love with your city. I produce events all over the country, and what impressed and inspired me about Louisville is its chefs, restaurants, horses, outdoor life and, of course, bourbon.

It has become my personal mission to help others around the world discover what I discovered when I first came here: an authentic mix of Southern charm and cosmopolitan sophistication, wrapped in an unparalleled civic pride. It is Louisville’s uniqueness that leads me to today’s announcement.

I am proud to introduce the first annual Bourbon & Beyond festival this Sept 23rd and 24th in Louisville. This project has been in development for the past 2 years and was born out of a meeting that I had with Mayor Fischer. I was captivated by his vision of Bourbonism and the overall growth of this city. As I’ve spent time here, I have come to appreciate that bourbon is much more than just a spirit. It’s a spirit of life that permeates almost every aspect of Kentucky living and culture, including food, music, architecture and art. Bourbon & Beyond will be a celebration of this spirit.

Our message to the world is simple: Louisville is to bourbon what Napa is to wine.

In the coming weeks, we will be announcing musical artists, chefs and other celebrities who will be taking part, as well as ways in which everyone can get involved. It is important that this festival be inclusive of every aspect of Louisville including Whiskey Row, downtown development, local businesses, etc. Please visit our website and sign up to receive upcoming announcements.

My team and I want to thank you for the growth and success of Louder Than Life and are excited to be a part of your community’s continued prosperity.

For our love of Bourbon
For our love of Louisville